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Difference Between Digital Marketing & Content Marketing

What Is Digital Marketing?

There are many components of digital marketing such as social media promotion, telemarketing, SEO, Affiliate marketing, Email marketing, online advertisements, are all a part of the digital marketing world. Digital marketing trends change constantly. Digital marketing is the process of promoting one’s brand using the internet. That means of marketing is very effective and can generate great leads for any organisation. 

Types Of Digital Marketing

Search Engine Optimization(SEO)

Google has its own algorithm following which it allocates rankings to the most deserving web pages. Correct search engine optimization helps businesses to rank better and hit the minds of their targeted customers without a blank spot. In a survey, it was evident that around 77,000 people search for something on Google every second. Leveraging your business with such a vast pool of prospects is possible with correct SEO that aids in link building and attracting more users.

Social Media Marketing

An average time spent by the users on social media sums up to 144 minutes each day. Almost 3.2 billion people browse through social media pages like Facebook or Instagram each day that indicates the amount of traffic on these sites. Dedicate the proper marketing strategy for Linkedin, Twitter, Instagram, Facebook, and YouTube to bolster the business growth by manifolds. Ensure to focus on points like selecting topics, content delivery and the product presentation.

Pay Per Click (PPC)

It’s a conventional yet most effective part of SEO that helps in getting desirable search engine rankings. PPC directly affects the search networks and enables users to get links on registered business platforms. Attracting a suitable audience pool and boosting the search results is quite possible with the correct execution of PPC methods. If you are unable to manage it, seeking the assistance of seo consultants can also render long term benefits in site management.

User Testimonials & Reviews

Nothing can sound more legitimate and genuine than a customer sharing their personal reviews and recommendations for your products or services. There’s a lot of acceptance for the user testimonials, and it’s considered a viable tool for decision-making amongst targeted customers. Requesting your past customers to post reviews is a great way to attract traffic and leave behind the FOMO of not being considered.

Live Video Marketing

Streaming videos are a hot pick for new age millennials who don’t have time and patience to sneak through extensive content. Marketing through live news vlogs, customer interaction, podcasts or direct video chats is a great way to retain existing customers and attract new ones. The primary purpose is to build trust amongst the users and make them familiar with all information accessible with a single tap on their mobile phones.

Influencer Campaigns

A new hit these days is an influencer campaign that prompts customers to invest in your products or services owing to the convincing power of their favourite influencers. Social media celebrities have the power of developing customer desires and affect their buying decisions. That’s the reason why many brands prefer partnering with influencers to attract their targeted audiences.

UGC Or User Generated Content

Lastly, UGC or User-Generated content creation is imperative to generate customer engagement. The creation of content by the users augments the pace of brand campaigns. Interactive participation of the users with brands helps in accurate analysis of the product or service popularity. UGC strategy imparts a purpose to the users and rewards them with lucrative incentives in return. Adoption of such campaigns can positively influence by increasing the trust factor amongst the users. UGC incorporates the personalised reviews posted by customers related to specific content or their participation in your brand events with a dedicated hashtag. It depicts the brand association and reliability of the leads.

Pros Of Digital Marketing


  • The scope of digital marketing is high. Digital marketing will help you to reach a larger audience and create revenue for your business. 
  • Digital marketing strategies will also help in promoting brands and businesses across countries and cities. 
  • Digital marketing campaigns cost much less. 
  • Data collection and survey becomes easier using digital marketing. Using various marketing tools, you can track the traffic generated by your campaign and site. 

Cons Of digital marketing

  • The digital world evolves very quickly. Thus the digital marking techniques have to be updated from time to time.
  • In some cases, Digital marketing ads and campaigns are blocked by the users.

What is Content Marketing?

Content Marketing is a marketing approach aimed at promoting content such as images, blog posts, infographics, etc., to reach out to your target audience. 

A content writing company will provide you with useful content marketing strategies to help you go ahead in the industry and competition. Content marketing is a long-term strategy that allows us to build strong relationships with the target audience. It is a popular type of digital marketing technique that will enable you to promote your business quickly. 

In this marketing strategy, users post exciting and thrilling content on their website to attract viewers. A content writing company helps you gain the visitors’ trust and hence increases the popularity of your brand and business. SEO will help you to attract customers or visitors who are genuinely and honestly interested in your services and products. 

Types Of Content Creation Includes


Blogging is a way to create something from nothing, but it’s also a great way to earn an income. Blogging Regularly Keeps Your Site Current. Frequently, if we visit a point and find that it hasn’t been streamlined in quite some time, we tend to move on. A point that isn’t keeping up to date lacks authority as any information presented may no longer be accurate. It also gives the print that the proprietor isn’t interested in maintaining it and may indeed leave callers wondering if they’ve gone out of business. By blogging on a regular basis, you’re keeping your point current, showing your followership that you’re active and engaged in furnishing them with quality, applicable information.

Infographic Content Marketing

To assist users visualise typical data and information and help them retain it for longer time infographics were introduced to the world. The word itself is derived from info+graphic, meaning information incorporated into graphics. This format of data presentation speaks to the brains of logic as well as the artists. 

Video Marketing

This marketing method uses videos to communicate with the new and existing customers. In video marketing, you can use narrations, visuals and even audio effects for making an interactive and engaging presentation. It can be used to reach new target groups, captivate your audiences, increase conversions and educate customers about your product.

Curating Ebooks

An e-book is a digital form of a book that has features of a real book, like contents, chapters, a beginning, and an end. It can be read on laptops, computers, mobiles, or any other digital or electronic media. There are various processes involved during the creation of an e-book. When you think of writing an ebook, you need to keep various things in mind.

Podcast Content Marketing

Lately, podcasts have become a raging source of entertainment, humour as well as knowledge. By the nature of the medium in use, podcasts are limited in their lives, but they are gaining wide popularity. With millions and millions of people singing in to explore podcasts every week, it has become quite popular while creating enough engaging content to sway people away from the movie screens and the like. Just like any other marketing tool, the goal of podcasting is to deliver value to your audience. The more you deliver to this commitment, the faster you can keep and grow your listeners and subscribers.

Advantages Of Content Marketing

  • Content Marketing strategy is often considered as the backbone of the Internet. 
  • Everything present on the web is content.
  • Content plays a great role in educating the customers about your brand, services and several products. 
  • An attractive and good content will give your company a good exposure in front of the outer world.
  • Effective content marketing strategies will also help you to promote your services and go ahead in the industry. 
  • Content marketing helps us to build strong and loyal relationships with the target audience and your target age group. 

Disadvantages Of Content Marketing

It requires experience: Content marketing needs expertise as it is a research oriented process. A proper and effective content marketing strategy is a time consuming job and cannot be managed without much expertise in the field. 

It is a long term process: Content always takes a long time to catch the attention of the users and audience. You will see results after a long time of the strategy implementation.

Which One Is Better?

So, which strategy is better? Digital marketing or content marketing? If we try to give a short answer, then it depends. Which strategy will be best for your business or brand depends on various factors such as: 

  • What is your target audience?
  • Where do you want to generate customers from?
  • What is our budget? 


Today’s brands require a competitive advantage to thrive. Developing SEO-friendly content and increasing brand awareness are other ways content marketing contributes to traffic generation. To put it simply, content marketing is a strategy that creates relevant content to reach the targeted audience. Digital marketing refers to marketing a product or service through digital means, such as online media.