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Hidden Features Of Instagram You Should Know

Instagram has more than 25 million business accounts. Almost every business uses Instagram to leverage the cash flow and many other benefits. Let’s have a look at the reasons that will compel you to use Instagram special features and social media marketing strategy for your business growth. 

Instagram advertisement sees more than $7 billion expenditure on the advertisement. This makes it clear that brands are investing here. With over a billion monthly active users, it is a great place to increase your reach for business and other things. According to a study, 60 per cent of the users on Instagram come here to search for new products. So that makes it suitable for setting up a business. 

Features of Instagram you should know

Create Story Highlights

The life span of Instagram Stories on your followers’ feeds is 24 hours. On the other hand, story highlights can stay at the top of your Instagram profile page for a long period. You can use this Instagram feature to keep your audience updated about any change in the menu or some restaurant specialty, etc. You can even create branded covers for story highlights to make them more visually appealing with the help of one of the best social media marketing companies in india.

Schedule Your Posts

Instagram marketing is not just about sharing restaurant updates with your audience. It’s also about correct timing. For instance, if you post any restaurant updates when most of your audiences are not active, the chances are high that they would miss out on your content. Research revealed that posting when people usually feel hungry will have a higher business conversion. You can further research your audiences to identify the right time to post on Instagram. You may need to try posting at different times to see which one helps bring more customers.

Instagram Live

Instagram Live is one of the best events which can be presented online. Even this is one of the best ways to engage your audience. Instagram Live is one of the most significant opportunities for demonstrating your product. It will also help your audience to know about your product and learn about the company. The best marketing tips for social media will help build trust among people, and once they start trusting your company, they will quickly buy your product. Ask people about their feedback and suggestions. Those who are your loyal and longtime customers can talk with them as they share their experience, and even people will come to know more clearly.

Tagging People In Your Post

Always make sure to limit tagging as overdoing, and it could put a few people off. You can use Facebook, Instagram, Twitter, etc., to tag people on your Post and share it on different social media. 

IGTV Series

Your IGTV series might be a key component of your inbound marketing plan. Long-form films may be used to explore a topic in greater depth, much as you would write a blog article to educate your audience. You may make a series of videos that describe how your product works, a Q&A series, or a series of step-by-step tutorials.

In the “attract – engage – retain” client acquisition process, your IGTV series is part of the consumer attraction step. You want to make sure you’re attracting the greatest leads for your company and visitors who are most likely to become clients at this point. You may accomplish this with the aid of an IGTV series

Use Story Features Such As 'Ask me Anything & Polls'

Instagram Stories can be used as a medium of engagement with your audience. Sharing behind-the-scenes of your life or business lets your audience feel more included in the process and increases the possibility of them engaging or buying from you. Use the highlights feature on instagram or the ‘Ask me anything’ feature to interact with your audience. 

Make Linktree In The Bio

Linktree allows a user to attach a multi-link landing page with your instagram profile. The best part is collecting payments on it to monetize your audience, which is a great feature for creators. Linktree is super clean. It is that you add all the links to your healthcare website and create a button in every case. But, the target user’s interface still would seem crispy clean. It won’t look messy even if you share over 25 links. Another advantage is that you can set a lot of things with the help of Linktree within a couple of minutes. Some of the items are combining links to your portfolio, about pages, opt-in landing pages, YouTube channels, and blogs. These were some of the reasons Linktree is so famous, and people love joining it.

Outsource Healthcare Marketing Services

Unlike other businesses, healthcare professionals have less time to focus on digital marketing. Therefore, it is advisable to outsource healthcare marketing services for better outcomes.

Business Account

Before starting healthcare social media marketing at this stage, be certain that you might have an Instagram Business Account because that provides you with a few added benefits. It enables one to utilise social media analytics applications to monitor the feelings and reach of one’s posts. With so much professional marketing work happening on Instagram, a professional dashboard is a lifesaver for all. This professional dashboard becomes your main tab to track your account in an instant. This dashboard contains information like:

  • Overall account performance
  • Promotions
  • Instagram Shopping
  • Instagram Insights
  • Branded content approvals 
  • Saved Replies

Instagram Reels For Business Purpose

Social media has been deeply involved in transforming the “shopping funnel” into a “network” rather than a “network” of different places where customers can find products and services. With one billion monthly active users and 500 million daily users, Instagram is one of the fastest social operating systems.

Tips for business purpose Instagram reels: 

Here we give some tips about Instagram reels, how to grow your business.

  • Push reels to your feed: The reel platform (shown in the Roles tab) allows you to publish your Rings systematically or to your meal. In most cases, it’s a good idea to post your message in your newsletter so that existing viewers can also engage. Also, create more content and upgrade your account.
  • Use music and closed caption: Whenever music is accessed, the domain is published on the label of that song. Similar to hashtags with a broad reach. Also, since many users can’t lower their voices (even if they move the circles), it’s a good idea to post these subtitles to turn them off.
  • Add titles to your reel cover photo: When someone accesses your Roles tab, you need to allow easy group selection. Good titles give Instagram followers an idea of ​​the type of content you post. Useful tips? Are the scenery beautiful? Corporate culture?
  • Share the success story of customers: Ask your most loyal customers why they love doing business with you by creating a 15-30 second video. Social media browsing always works well, especially for video content like Instagram Lille.
  • Make before-after-reels: It’s easy if you’re in the service industry. Don’t forget to take pictures before starting any project/maintenance/work.
  • Feature your employee: Earn your employees! Every week we promote an employee, tell him what he likes about his job, what he likes about his career, and offer advice based on experience. People want to connect with the people they deal with. It is also an excellent opportunity to express the core values ​​of your business.


When new features are introduced on platforms like Instagram, they load faster than previous features. With the launch of Instagram Stories on Instagram, Stories became more popular and achieved what they got from their Instagram feed. Likewise, the poles of this rotor were much more complex and exposed when the rotor was activated compared to the stock photos we received. Contact a provider of Social media marketing services india to know more!