We are in 2022, and with that, Facebook’s (well, Meta for those who have successfully switched) marketing strategies are evolving, too! If you are looking to extend the reach of your startup, social media is a great place to start. Facebook has been known to spread the word about small businesses all the way across the world. Maintaining a full-fledged website is hard, especially when you are trying to juggle your hours at office and keeping your website updated constantly. We have curated a list of Facebook marketing strategies to make your job easier.
You never know what your potential clients might find interesting. Sharing interesting facts about the area of work your startup/company caters to might attract attention to your business by showing your clients how diligent and dedicated you are in your field of specialization. Besides, who doesn’t want to read some interesting random fact that lights up their day a tiny bit?
Always be inquisitive. Pose questions to your followers and potential clients about various services or products-related facts. Ask for suggestions regarding improvements about your services/products. You should always be in the know as far as client suggestions and advices are concerned.
This is a pro tip for companies offering certain services, and looking to globalize through Facebook. It is always reassuring to see the real faces of people who would be working for you on your next appointment. Therefore, having pictures of your fellow colleagues and staff members in action in the office, helps the promotional scope of your company and the services you offer.
Have short video clips about the different procedures and happenings in the office. It is always a good idea to keep a video camera handy in your office and/or manufacturing units so that you can take short videos of your services and products, and post them for your clients to view and find reliability in your company.
Clients always love to see their service providers as real people with empathy instead of an anonymous figure without access to the masses. Hence, it is a good idea to have your face feature in pictures and short clips on your Facebook page.
Everyone loves contests where they stand a chance to win some reward or the other. Holding contests is a good way to attract attention to your products and services. Conduct regular quizzes and reserve exciting rewards for the winners. Be it a free product sample or discounts on the next purchase/appointment, any and every reward is welcome.
Testimonials and feedbacks are extremely essential to any company’s services. Post short video testimonials or feedback quotes from former satisfied clients so that your potential customers find credibility in your company.
Holding Q-n-A sessions is an excellent way to gauge the fears and doubts in your clients’ minds. It is important to know about the confusions or doubts that your customers might have so as to deal with them better.
No matter what your post is about, it should always feature your office contact, email ID, and address so that any prospective client might not face any confusion about reaching your office. Clients should be in the know about your operational timings.
Have special offers for holiday sessions and promote them extensively on your Facebook page. Make the terms and conditions of your special offers crystal clear. Add numerous images and videos to garner a sizeable audience
Vibrant high-resolution images are always a welcome addition to your Facebook page. It helps your page look interesting and colorful, thereby attracting ample clout. Make sure users stop on their tracks and see your post twice amidst scrolling Facebook mindlessly.
It helps to have video clips or informational bits about the various procedures and products you offer, so that clients know what they are in for, after booking a session or ordering a product. Explain different concepts and terms in simple words to make it easier to grasp for your young clients or clients who are new in the industry.
Let your personality shine on your Facebook page. No one likes going through a Facebook page that looks like they are managed by bots or marketing teams. Make sure your posts show your personality. Share your journey for people to be inspired.
There is usually a sense of fear associated with the idea of ordering a product or service from a new brand. In such cases, posting humorous content regarding your services or products helps manage the uncertainty in prospective clients. Look up jokes and punch lines about the products and services and post them to reflect a positive energy on your Facebook page.
One way to kick-start your Facebook page is to ask some quirky questions. Ask your followers about the weirdest experience they have had so far in the industry you are involved in. Start a conversation among potential clients and followers and try to relate to their plights and inculcate necessary changes on the basis of their responses.
Keep your Facebook page up to date with any changes you have incorporated in your company. Make sure your page is transparent and show your clients who you are. Know what you are looking for with your Facebook page and proactively head towards achieving just that!