Digital Marketing
Strategies
for a Healthcare Professional
Avanti Deshpande, a Pune-based nutritionist, faced challenges like stagnant social media growth, absence of sales funnel, and no products for online sale, our comprehensive digital marketing strategy propelled her online presence, enhanced her branding, and established profitable sales funnels. The result was a surge in social media followers, YouTube subscribers, online course sales, and significant increase in website traffic and podcast downloads.
Worked on 5 different platforms with different marketing strategies and increased the top line by 82% using a strategic approach backed by data.
Challenges
- Stagnant growth on social media, with a follower count of just 12k.
- No prior ad spending to fuel online growth.
- Absence of a sales funnel to convert online interest into sales.
- No online products to offer potential customers.
Objectives
- Accelerating growth on social media platforms and YouTube.
- Establishing a productive sales funnel to promote and sell online courses.
- Boosting footfall in her clinic and increasing online consultations through targeted Google search ads
- Enhancing personal branding and visibility via LinkedIn & Podcast Marketing
- Improving website's organic traffic via high-quality blogs.
Winning Strategies we implemented to create tangible results that gave us 70,000+ Active Audience on social media.
#Winning_Formula 1: Content Creation
Created a diversified content strategy that targets her audience effectively. With a mix of Information, Practical Implementation, and philosophy we aced the content game.
#Winning_Formula 2: YouTube Growth
Utilized a mix of shorts, videos, community engagement, and YouTube SEO to increase her subscriber count to 37k.
#Winning_Formula 3: LinkedIn Branding
Optimized her LinkedIn profile and took her Social Selling Index (SSI) score from 40 to 67, which brought her in the top1% of her Industry.
#Winning_Formula 4: Creating Sales Funnel
We harnessed the power of Instagram Reels to captivate users with
short, engaging videos, making us the talk of the town!
#Winning_Formula 5: Podcast Marketing
We redirected the money saved on influencers to targeted Facebook &
Instagram ads, maximizing our reach and visibility.
#Winning_Formula 6: Instagram Marketing
We created rich, engaging content for her social media channels which took her follower count from 12k to 28k.
#Winning_Formula 7: Product Packaging
Created premium and lively product packaging for the healthy line of products by Avanti.
#Winning_Formula 8: Amazon Marketing
We harnessed the power of Instagram Reels to captivate users with
short, engaging videos, making us the talk of the town!
#Winning_Formula 9: Blogging & SEO
We redirected the money saved on influencers to targeted Facebook &
Instagram ads, maximizing our reach and visibility.
#Winning_Formula 10: Collateral Creation
We harnessed the power of Instagram Reels to captivate users with
short, engaging videos, making us the talk of the town!
#Winning_Formula 11: Website Development
We redirected the money saved on influencers to targeted Facebook &
Instagram ads, maximizing our reach and visibility.
#Winning_Formula 12: Google Search Ads
We harnessed the power of Instagram Reels to captivate users with
short, engaging videos, making us the talk of the town!
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