Digital Marketing
Case Study
for a Luxury 5-Star Resort
Singinawa Jungle Lodge is a premier resort located in India's Kanha National Park. Seeking to enhance their digital visibility and guest bookings, they partnered with us to leverage digital marketing strategies and amplify their unique offerings on social media platforms..
Generated a 12x ROI and 120% more engagement in just
8 months using Paid Ads, SEO and SMM
Challenges
- Absence of an effective online customer acquisition funnel
- High downtime due to underutilized capacity
- Lack of organic growth on social media platforms
- Monotonous and uninspiring social media content
Objectives
- Boost Visibility: Enhance Singinawa's digital footprint
- Increase Traffic: Drive user traffic to Singinawa's website
- Enhance Inquiries: Boost booking inquiries through online marketing
- Raise Bookings: Maximize resort's capacity usage by increasing booking rates.
#Winning_Formula 1: Content Diversification
Diversified the content strategy with a mix of user-generated content, wildlife features, informative articles, testimonials, and other engaging content.
#Winning_Formula 2: Cinematic Photoshoot
Shot and Edited High-Quality videos to visualise the guests about the experience at Singinawa
#Winning_Formula 3: Interactive Stories
To enhance audience engagement on social media, we posted interactive stories that gave viewers a more intimate and immersive view of the resort and its surroundings.
#Winning_Formula 4: Landing Page & Lead Generation
Created a power packed landing page which focused on taking user information and giving them a detail about the experience at Singinawa.
#Winning_Formula 5: Google Search Ads
To further increase visibility and inquiries, we launched a Google search ad campaign. The campaign targeted popular, high-traffic keywords related to resorts and lodges in Kanha.
#Winning_Formula 6: Traffic Ads
Strategically used videos and image collaterals to target wildlife enthusiasts to visit our landing page using traffic ads
#Winning_Formula 7: Search Engine Optimization
Our targeted SEO strategy catapulted Singinawa Jungle Lodge to the top 2 search pages for 70% of targeted keywords within 6 months. This drove a surge in organic website traffic, witnessing a remarkable 82% increase.
#Winning_Formula 8: ORM & Platform Optimization
Enhanced TripAdvisor optimization and meticulously managed online reputation, ensuring a premier brand image and top-tier platform rankings.
#Winning_Formula 9: Influencer Marketing
The Extra Mile we Ran: Digital Marketing Efforts which Multiplied the Results from our Winning Strategies
Marketing Collaterals that amplified the Brand Impact
Created cohesive and visually appealing branding materials - from Coffee Mugs to Toiletries, reflecting the unique essence of Singinawa Jungle Lodge.
Heat Map Analysis
Implemented heat map analysis to understand user behavior on the website, optimizing high-engagement areas and improving areas of lesser interaction.
Website Revamp
Modernized the Singinawa Jungle Lodge's website, enhancing user experience and improving navigability, all aimed at facilitating seamless bookings.
Revolutionizing the Digital Presence and Profitability of Avanti Deshpande
We tackled stagnant social media growth, the absence of a sales funnel, and a lack of online products with our comprehensive digital marketing strategy.
