Instagram Marketing
Case Study for a Fashion Brand
Dreamy Owl, a brand seeking to expand its online presence, struggled with inconsistent postings on their Instagram platform. They required a fresh, creative perspective and a well-planned strategy to elevate their social media engagement.
A 400% Increase in Instagram Followers Through Consistent and Creative Social Media Engagement in less than a year
Challenges
- Inconsistent posting, leading to inadequate engagement with their audience.
- Slow growth in follower count.
- No prior experience with ad spending to boost their online presence.
Objectives
- Introducing consistency in social media postings.
- Applying creative strategies for Instagram stories to increase engagement.
- Accelerating growth in follower count without relying on paid ads.
#Winning_Formula 1: Consistent Posting
We committed to regular, high-quality content to keep our followers engaged and coming for more.
#Winning_Formula 2: Engaging Stories:
Behind-the-scenes glimpses, from product delivery to packaging,
created an emotional connection with our audience.
#Winning_Formula 3: Owner-Created Content
We committed to regular, high-quality content to keep our followers engaged and coming for more.
#Winning_Formula 4: Reels Domination
We harnessed the power of Instagram Reels to captivate users with short, engaging videos, making us the talk of the town!
#Winning_Formula 6: Strategic Ad Spend
We redirected the money saved on influencers to targeted Facebook & Instagram ads, maximizing our reach and visibility.
Client Testimonial
“It’s been a great experience working with Digital Screw. The team has given tangible results in social media and as a result of our mutual efforts we were able to scale Dreamy Owl on Social Media.
Something I love about them is their professional behavior and prompt response to any of our requirements. I definitely recommend Digital Screw to more businesses looking for digital promotions.”
- Rebecca Dewan (Founder: Dreamy Owl)
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